Where Did your Cases Come From in 2022? How are you Tracking Referrals?

It is the end of October and only 70 days left this year. At this point, the majority of your business is probably there. But how did it get there? Do you know? 

One of the best reports you should be using in Smokeball to plan your best 2023 when you throw on that marketing hat yourself or are talking to your marketer is the matter referrals report. 

What matter type was your most opened type? Who referred you the most business? Are you getting a lot more of one type of law than another and need to rebrand your firm? Hire on another staff member or associate who is an expert at that type of law? Adjust your campaign to figure out why you are getting too little of one matter type than another? Send a thank you letter and a charcuterie board and some gift cards to that old client of yours who brought you 10 cases through their word of mouth alone? 

This will give you the push you need on where to devote those marketing dollars in 2023 and know why you are spending them in the place you are. The best way to be kind to your future self in 2023 is by filling out the matter referral spot under Matter Details, Info today and beyond.