Soft Skills and Business Strategies for Nurturing Potential Clients into Retaining Clients

Effectively managing potential new clients, also called leads, is critical to starting off your attorney-client relationship on the right foot. Having a proper strategy in place results in more new clients, and it’s also important to have a smooth process for converting leads into new clients so that your clients feel special and not like they are just a nameless face.  

Improving these initial stages of your attorney-client relationships requires a mix of soft skills, legal business acumen and the legal technology to make it possible, especially effective and timely communication, and keeping it all organized.  

In this webinar, Smokeball senior product manager Ian Sperry is going to walk you through how to nurture these potential new clients and get them to convert into retaining clients. From understanding your leads and building rapport to strategies and workflow tasks associated with converting leads into clients. 

Key Takeaways: 

• How to define a good potential new client for your firm (and who to decline)

• Effective communication strategies, like active listening to understand needs and expectations and establish a strong connection

• Actionable guidance for follow-up communication, including frequency, timing, and channels of communication

• What features on legal technology are most helpful for managing lead nurture and conversion through the client process

• What to emphasize about your law firm and what to avoid to increase lead conversion rates

• How to streamline the process of converting leads into clients with templated task lists

Join Ian and other legal professionals to gain practical strategies to effectively handle and convert prospective clients, ultimately improving their firm's success and growth. 

 
Duration: 60 minutes 

Featured Presenter:

Ian Sperry, Senior Product Manager at Smokeball

As a Senior Product Manager at Smokeball, Ian plays a front-line role in shaping the future of legal practice management software. He helps lead development of new Smokeball features designed to increase a law firms’ productivity and profitability.