Developing Your 2024 Marketing Plan: Laying the Groundwork

Are you ready to take your firm to new heights in 2024? The way clients seek out and hire law firms is changing, and your marketing plan should, too.

In this two-part series, Chelsey Lambert will share lead generation techniques that are working for practices across the nation alongside the tools they use to convert more clients.

In part one, we'll explore the changing legal marketplace, evaluate your firm's current positioning, set goals and strategize for the future.

Key takeaways:

• Gain clarity on your firm's marketing direction for 2024.
• Quantify the marketing activities and volume required to reach your goals.
• Receive actionable insights and tools to increase visibility and client engagement.