Ethical Marketing for Modern Legal Professionals

Although law school taught us how to think like lawyers, it didn’t teach us how to ethically attract and retain clients. Yet in today’s competitive legal market, understanding how to market your practice (without crossing ethical lines) is essential. Whether you’re building a firm from the ground up or looking to distinguish yourself in a crowded field, you need to know not just what works, but what the Rules of Professional Conduct require.

In this free CLE webinar, law firm marketing advisor Gyi Tsakalakis will explain the fundamentals of modern legal marketing in plain English, focusing on how to promote your practice effectively and ethically. Learn how to stay compliant with advertising rules, avoid common ethics pitfalls, and develop a marketing strategy that reflects both professionalism and integrity. Attorney Jordan Turk will moderate the session.

In this free CLE webinar, you’ll learn how to:

• Identify common ethical pitfalls in law firm marketing
• Build a marketing foundation that aligns with your brand, practice area, and budget
• Understand what the advertising rules actually say (and how to stay compliant)
• Use social media, SEO, reviews, and email to ethically attract and retain clients
• Avoid the top mistakes that get well-meaning lawyers reported—or ignored

Duration: 60 minutes
 

This webinar is eligible for CLE credit in multiple jurisdictions.*

Featured Presenter:

Gyi Tsakalakis, Law Firm Marketing Advisor

Gyi Tsakalakis is founder and president of AttorneySync, a digital marketing agency targeted to lawyers. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with improved digital marketing strategies.

Gyi is also president of EPL Digital, an SEO, search engine marketing and analytics company. He is a member of Apcero, LLC, a firm dedicated to equipping people with knowledge and resources to make informed consumer decisions, and the Forbes Agency Council. Gyi regularly writes and speaks on online legal marketing and technology in Chicago and beyond.